Why Did We Change Our Mailing List Sign Up Process?
In March we received a complaint from a client regarding the way we were automatically adding all of our alumni’s email addresses to our mailing list – with the option for them to opt-out after the fact.
We realized that this process did not comply with Canadian Bill C-28, which states that “electronic messages” or commercial e-mails may only be sent when the recipient has specifically requested them.
In the spirit of integrity, we have revamped our entire mailing list process to a double opt-in system. From now on, we will no longer use information gathered from our participation lists to populate our mailing list.
The Opt-In Process:
Alumni are now given the option to opt-in by:
- checking a tick box in our evaluation form to “Join My Mailing List”
- clicking a “Join My Mailing List” button in our Alumni follow up email
- clicking a “Join My Mailing List” button on our website
They are then required to submit their email address and add or confirm their contact information in a Signup Information form. A confirmation notice email is sent to their inbox. Clicking the “Confirm Subscription” is the last step.
Requesting Your Permission Email
On March 26th, we sent out an email to our newsletter mailing list subscribers requesting their permission to confirm their continued interest in receiving our monthly newsletter by clicking a link.
We wanted to ask our current subscribers to confirm their interest to protect them from receiving unwanted emails.
If they did not respond, their email address would be placed on a Do Not Mail list and mailing list.
If you do not receive our April newsletter that will be sent out on April 2, 2012, you can click the link below to opt-in your email address:
Sales and Marketing Coordinator,
Sector Learning Solutions