If you’re looking for some inspiration on how to revamp the visual elements of your Facebook or Twitter page, I’d recommend downloading Hubspot’s free eBook: 55 Brands Rocking Social Media with Visual Content.
The eBook is divided into four sections: Facebook, Pinterest, Twitter and Instagram – and offers 74 pages of photos depicting the distinctive ways that companies are successful marketing their brand visually through Social Media.
My favourite tip?
On Facebook, use infographics in your cover image to share facts about your business in a visually appealing way.
Kudos to Hubspot for keeping the “sale-sy” elements to a minimum – with the back page listing their services, and a follow-up email that offers a custom demo for their all-in-one marketing software. The reader gets an excellent piece of educational marketing without feeling pressured to buy.